If you’re still wondering whether you need Digital Marketing for your business, you are already beaten by your competitors.
So if you don’t move your business to where people are, you are missing huge opportunity.
To sum it up, here are the top 5 reasons why you shouldn’t even think twice if you should get started on digital marketing.
1. Cost Efficiency
Putting up content online does NOT cost much.
With a Digital platform, says Facebook ads, your ad could be showing up to a thousand of people from just $10 spent.
There are many factors that affect the costs in digital marketing, for example, this depends on how relevant your ads are, how specific you’re being with your audience and how your ads are attracting the audience.
2. Tracking
Digital platforms show you the real-time or most recent result of how your ads are performing such as where they are showing up and what people are doing with your ads.
You can track whatever they are doing from the first step of seeing your ad, going to your website and buying from you and exiting from the website.
That’s the magic of Digital Marketing.
Whatever customers are doing online, they give us a footprint to use as a clue to understand what’s going on on their mind.
Creepy from them, handy for us.
3. Targeting
This brings us to another point, the ability to target and really pin down our customers.
You can target people based on how old they are, where they live, how rich they are, do they have kids and these data are crazily accurate.
This allows to really niche down your ideal customers and only spend your money on those who matter for your business.
4. Testing & Optimisation
If your ad is not getting the result you wanted, you could try showing different versions of the ads at the same time to see which one performs best.
Or perhaps, you could try targeting different group of people and see which one performs better.
This ability to test and learn on digital platforms allows us to be able to adjust and improve whatever we’re doing. We call this ‘testing & optimisation’.
We can optimise a website, a landing page, an ad, an email or even a social media post.
This allows us to get to know our audience better and also to spend our budget more effectively.
5. Relationships with Your Customers
Because people are now spending time online most of the time, you won’t be able to build good relationship with them if you’re not there.
When you are on digital platform, you can show up there to entertain, educate, inform, communicate and SELL.
The more you show up, with good and not spammy content, the more likely people will remember your brand.
You Don’t Even Need to Think Twice
Digital Marketing is a no-brainer for your business.
In order to earn money, you need to spend/invest. And with Digital Marketing, you can spend as much or as less as you can afford.
You can get started for FREE simply by building a Facebook Page or Google My Business page so people can find you when they look you up online.
And when customers can find you online when they are looking for you, it builds trust as customers know that they can rely on you and contact you instantly via digital channels if they ever have any problem that you can help.
Additionally, you will be able to track your Return on Investment (ROI) or Return on Ads Spent (ROAS)because the digital platforms enable us to do so. If you’re hiring an agency to do your Digital Marketing, make sure that they can provide you these.
